No Judgements From Nalgene
I’m maybe the most hydrated person you’ll meet. I’ve been guzzling the recommended 8 glasses since before you even learned what water was (this only is true if you learned about water about 10 years ago).
This campaign focuses on the portability and ease of a Nalgene water bottle by pointing out the fact that you could, theoretically, use to to carry clam chowder — although we don’t really recommend it.
But also, hey, who are we to judge?
It’s a silly, absurd image that sticks in the mind and highlights the ease and durability of a Nalgene water bottle
Copywriter: Tristan Wheeler
Art Director: Tristan Wheeler