Experience It All At The AGO

You’ve heard a version of the following statement countless times: “Inside our pockets, we have a supercomputer called a smart phone with access to nearly all the information in existence.”

And it’s true. Write any word and your phone can tell you everything about it and even show you an image of it.

But when you type in “Grand Canyon,” you don’t get the scope of its majesty on your few-inch by few-inch screen. When you pull an image of the Mona Lisa or a painting by Rothko, you aren’t feeling what it’s like to be in the room with those monumental achievements of human expression

This campaign for the Art Gallery of Ontario highlights that, while yes you can view most or if not all works of the most famous works of art ever created on your phone, the only way to feel the weight and power of these works, is by actually going to the AGO.

I’m sure there is a deep academic thing to be said about the act of seeing or something like that here.

These print ads are intended to be posted around, with the actual phone graphic being a 1:1 scale of your average smartphone.

Copywriter: Tristan Wheeler

Art Director: Tristan Wheeler